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Art Auction Gala 2008

Washington Project for the Arts
enlinea design

The WPA holds an annual Art Auction Gala as one of their most lucrative fund raising events. The graphic identity is key for marketing the events and extends to the branding of all the materials and is an influence for the interior design of the space and digital artwork projected during the exhibition. The Project involves developing all of the collateral for the event including: Auction Identity, Catalog, Invitation, Save the Date, e-vite, Labels + Bid sheets, Curator Map, Exhibition Signage, Directional Signage, Results Board, Menu Card, Patron Board, Preview Board, etc..

The design for 2008 highlighted the organizations growth and was an homage to it's grassroots past. It was the first auction after WPA's departure from the Corcoran. As the organization was in a revival, so was the event. The color scheme and design were representation of the WPA at that time and elements were inspired by the decorations for the evening. The event was held at the American University Katzen Arts Center.