Art Auction Gala 2009
The WPA holds an annual Art Auction Gala as one of their most lucrative fund raising events. The graphic identity is key for marketing the events and extends to the branding of all the materials and is an influence for the interior design of the space and digital artwork projected during the exhibition. The Project involves developing all of the collateral for the event including: Auction Identity, Catalog, Invitation, Save the Date, e-vite, Labels + Bid sheets, Curator Map,Exhibition Signage, Directional Signage, Results Board, Menu Card, Patron Board, Preview Board, etc..
The design for 2009 was inspired by the concept of energy, motion, and excitement. The Auction Committee was working on improving the exhibition an gala experience by acquiring performance art and different entertainment to compliment the auction artwork sales. Both color scheme and graphics were carried through to the evening of the event in decorations and projection art. The event was held at the American University Katzen Arts Center.