Art Auction Gala 2010
The WPA holds an annual Art Auction Gala as one of their most lucrative fund raising events. The graphic identity is key for marketing the events and extends to the branding of all the materials and is an influence for the interior design of the space and digital artwork projected during the exhibition. The Project involves developing all of the collateral for the event including: Auction Identity, Catalog, Invitation, Save the Date, e-vite, Labels + Bid sheets, Curator Map, Exhibition Signage, Directional Signage, Results Board, Menu Card, Patron Board, Preview Board, etc..
The design for 2010 was inspired by the name of the exhibition. Cream was chosen to represent the best selection of artists by top curators. The design combined a unique logotype with cream imagery and color to brand the exhibition and gala. Design elements carried through to the gala event where interior styling were chosen to match. The event was held at the American University Katzen Arts Center.