Art Auction Gala 2011
The WPA holds an annual Art Auction Gala as one of their most lucrative fund raising events. The graphic identity is key for marketing the events and extends to the branding of all the materials and is an influence for the interior design of the space and digital artwork projected during the exhibition. The Project involves developing all of the collateral for the event including: Auction Identity, Catalog, Invitation, Save the Date, e-vite, Labels + Bid sheets, Curator Map, Exhibition Signage, Directional Signage, Results Board, Menu Card, Patron Board, Preview Board, etc..
The design for 2011 was inspired by the raw space donated for use by Akridge, in which walls and lighting were installed for the exhibition. Working with concrete walls and limited lighting was a challenge which turned into an opportunity for a unique experience.