Art Auction Gala 2012

The design for 2012 Art Auction Exhibition and Gala was inspired by the projection of light onto raw surfaces and shapes, lighting effects were installed for the exhibition to convert the former book store space into a gallery/gala environment.

The WPA holds the annual Art Auction Exhibition and Gala as one of their most lucrative fund raising events. The graphic identity is key for marketing the events and extends to the branding of all the materials and is an influence for the interior design of the space and digital artwork projected during the exhibition. The Project involves developing all of the collateral for the event including: Auction Identity, Catalog, Invitation, Save the Date, e-vite, Labels + Bid sheets, Curator Map, Exhibition Signage, Directional Signage, Results Board, Menu Card, Patron Board, Preview Board, etc..